About Anjali Jha
Anjali Jha is a designer whose creative journey is deeply influenced by India’s rich artistic traditions. Growing up in a home where Madhubani paintings were a part of everyday life, she developed an early appreciation for heritage crafts and their intricate storytelling. This connection shaped her design philosophy—blending cultural narratives with modern aesthetics.
After graduating from NIFT Hyderabad, Anjali entered the world of luxury fashion, where she refined her approach to craftsmanship and versatility. A pivotal moment in her journey came when she observed how traditional couture was often seen as impractical for everyday wear. This insight led her to explore innovative garment construction, resulting in reversible, detachable, and multi-functional pieces that honor artisanal excellence while adapting to contemporary needs.
In 2021, she introduced the "Sadabahar" collection, a line that embodies innovation and craftsmanship, laying the foundation for her eponymous brand. With a commitment to conscious design, Anjali continues to push the boundaries of textile artistry, ensuring that heritage techniques find new expressions in modern wardrobes.
"Purpose shapes the path, resilience fuels the journey, and greatness follows those who endure."
